Brochure Websites

Brochure Websites

For Small Companies and Individuals Looking for Stronger Brand Awareness

Whether for individuals or small companies, your website today is your calling card.  Make yours represent you and your brand to bring in more clients.
Today it's relatively easy to get a website set up, but how do you make sure it represents what makes you different?   Our approach is to do the difficult work of first figuring out what TYPE of website will work best for you at this stage in your business life.  For some, it's just a simple "awareness" site, one that essentially validates your credentials.  For others, it may be a more comprehensive site that helps pre-qualify your sales leads and brings in more clients.  The average person spends only seconds, or maybe a minute or two, on a website.  Make sure that yours gets your message across immediately.   Below are three different types of website examples -- for the same specialty but each with a different focus.

Brochure sites are suited for companies and individuals who make sales outside of the internet. They are not suitable for online stores and companies that require transaction capability.

Awareness

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Let Clients Know You Are in Business to Stay

This website is used when you are making frequent contact with potential clients, following leads, dealing with referrals and otherwise using alternative means to generate business.  Your website it used primarily to validate your credentials.  Clients do not expect there to be significant information but, depending on your business, pictures always help the sale.

Knowledge

Sell Them on What you Know

This type of website does a deeper dive into your knowledge, skills and professional competency than a simple brochure site. There will be more text, examples of completed projects, testimonials from satisfied clients and all the information that a potential client might use to make a decision. This is still a brochure site since there is no direct commerce.

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Service

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Let Clients Know You Are Ready to Meet Their Needs

This website goes into the most detail on the service level provided by your company as a way to stand out among a large pool of specialists.


This type of site is best in saturated industries with many competitors. What makes you stand out might not be just the level of service, but how you approach your clients issues, unusual talents you bring to the market, geographic area served or any number of differentiators.

Other Services

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